We are Jack and Bec, and we created Avirida together. We have always been passionate about the environment. Growing up in Dorrigo, a small rural town in Australia, caring about the environment and preserving its beauty comes naturally.
Over time, what we realised is that our society has got into the toxic habit of using disposable plastics for the sake of convenience. Even those of us that stop to think about where they will end up will struggle to find plastic-free alternatives.
5 BILLION tonnes of plastic are estimated to be either in landfills or polluting the environment. Over half of ALL sea turtles have suffered harm from plastic.
Our bathroom cabinets and kitchens are full of plastic products that could be contained in alternative packaging. We are severely damaging our planet, and it's simply not right.
That's when we decided to make a difference, in our own little way. Initially, we started out making our own skincare products, to avoid purchasing lotions and balms that come in excessive and unnecessary plastic packaging.
Then we needed something to put them in. Plastic was out. Even if plastic is recycled (and only 9% has ever been recycled), it can't be recycled indefinitely and will likely end up in landfills or the oceans.
Why not glass?
Glass was not an option, as often recycling companies are receiving more glass than they know what to do with. The end result is that glass loses its value and is known to be stored in warehouses or taken to landfills instead of being recycled. Glass is also not a renewable resource, takes huge amounts of energy to produce, and removes sand from our beaches.
Why not aluminium?
We didn't use aluminium as it is also a finite resource, takes a lot of energy to produce and could potentially leach into the product and contaminate it.
Then we thought of wood! A renewable resource that we could source sustainably, and above all it is completely natural and compostable!
Following our successful crowdfunding campaign on Kickstarter, we launched our factory in Dorrigo, NSW to begin producing our jars right here in Australia.
Our business plants trees, our products have ZERO chemicals and nasties, and most importantly, we provide people with alternative packaging that does not need to end up in landfills or the oceans.
We collaborated with a local aromatherapist with 30 years of experience to formulate our unique skincare products, and to ensure we were providing people with the highest quality natural skincare out there.
Our beautiful jars can be reused as jewellery boxes or pot plants or can simply be tossed in the compost, as they are 100% natural.
We strive every day to be the most ethical company that we can be. We combined our mission and activities in one philosophy that rings most true to us:
“Action is the only true measure of ethics”
Through our Kickstarter campaign, we were supported by the following amazing backers who believed in us from the very beginning: